Four pleasant hours spent at Cheri O's last weekend resulted in 8 book sales and a few conversations with interested buyers. I hope a few of them went home and purchased on Amazon.
So was it worth while?
On balance, I would say yes, but not overwhelmingly so. I'm encouraged enough to consider doing another one -- perhaps this time somewhere in Omaha. And when INCENTIVIZE is "released" on Amazon, perhaps I could do another signing at Cheri O's.
Next time, however, I think avoiding sub-zero temperatures would be better.